Agency . Fallon Praha
Carlo Monte (made and born 1985 in Monte Carlo) is an apocryphal character, currently an artist, fashion-engineer and test-driver.
Subtitle: Early Life
Mr. Carlo Monte was born and raised in Monte Carlo. His father was a famous Czech rally driver and his mother an Italian model and actress. Rumour has it his parents met & made little Carlo Monte during the famous Rally Monte Carlo of 1985 – on the back of a Skoda 130 LR, which could be why he was given the name of his birthplace.
His parents taught him two important things: how to drive & how to live. But due to their international careers he was sent in his early years to one of the best colleges of the pricipality.
So Carlo Monte early learned to raise himself, living life on his own terms – Well-educated, polite and always good-looking on one hand; a little cheeky, fun-loving and quirky on the other.
Today he is still living in Monte Carlo making his living as an artist (Freestyle-Art), fashion-engineer and as strategic test-driver in ŠKODA Clever Cars Centre (in short: SCCC.)
Agency Fallon Praha . Photographer Thomas Motta
Agency . Effekt-Etage Berlin
More colourful than the reality. The first web visualiser with 16.7 million colours. We put on the digital stage the new sub-brand from Opel – Opel Exclusive.
Task: With the Opel Exclusive sub-brand, Opel offers its customers a product individualisation that is not ubiquitous even in the top ranges and luxury segment of the automotive sector. In addition to exclusive design options such as bi-colour rims, the finest leather and illuminated door sills, the customer can obtain their vehicle in virtually any imaginable exterior colour. This product range, unique in its class, was to be communicated and staged in a forward-looking and innovative manner in the digital space from the modern consumer viewpoint.
Result: 20 languages, 20 key markets and millions of accesses show the success of the Visualiser and the connected Augmented Reality. They also form the basis for trade fair appearances at the Geneva Motor Show and the IAA in Frankfurt, as well as at numerous other market-specific events. Innovative usability and groundbreaking technology combined with perfect image worlds, as well as seamless integration into the Opel on-line world.
These features make the Visualiser and Augmented Reality an fixed part of the customer journey around the Opel Exclusive brand. They set new standards in optimising the value chain and impressively demonstrate the new possibilities offered by data-based product visualisation. Numerous awards in categories such as “General Marketing Website/Micro-site” or “Visual Appeal – Aesthetics for Websites” underline this claim.
Agency . McCann Düsseldorf
"One Thing" Golf VII
DDB Tribal Group . DDB Tribal Hamburg . DDB Team Blue . DDB Tribal UK . adam&eve DDB London .
Agency . Plantage Berlin
Team smart . BBDO . DUS . 01.2008 - 01.2010
car2go: Naming . Cardesign . Logo
Electric Drive: Logo
Agency Antoni Berlin
International . Read the street . Agency . BBDO Germany .
Country . Netherlands . Australia . Serbia .
Agency . DDB Berlin
Agency . Select NYC Berlin . Photographer Uwe Düttmann
Agency . Jung von Matt Hamburg . Pitch Winning
Agency . Springer & Jacoby Hamburg