AD&CD
Agency . JvM Limmat
Photographer . BAM
Production . BRITE Production Argentina
Willson Project . Peak Production
Recom . REAL . CGI . AI
Timeless icons, brand new look. Over 200 designs are putting MINIs iconic spirit back on streets. With bespoke visuals and tailor-made headlines, we celebrate the individual character of every model and spread smiles around the world.
MINI Headlines are back. Alongside our new visual identity, we've dropped a fresh set of fun headlines. Bold, snappy, and unmistakably British.
Played around the world. Our new campaign is going global, bringing that signature MINI playfulness to every corner of the earth.
07/2026