Agency . Effekt-Etage Berlin
More colourful than the reality. The first web visualiser with 16.7 million colours. We put on the digital stage the new sub-brand from Opel – Opel Exclusive.
Task: With the Opel Exclusive sub-brand, Opel offers its customers a product individualisation that is not ubiquitous even in the top ranges and luxury segment of the automotive sector. In addition to exclusive design options such as bi-colour rims, the finest leather and illuminated door sills, the customer can obtain their vehicle in virtually any imaginable exterior colour. This product range, unique in its class, was to be communicated and staged in a forward-looking and innovative manner in the digital space from the modern consumer viewpoint.
Result: 20 languages, 20 key markets and millions of accesses show the success of the Visualiser and the connected Augmented Reality. They also form the basis for trade fair appearances at the Geneva Motor Show and the IAA in Frankfurt, as well as at numerous other market-specific events. Innovative usability and groundbreaking technology combined with perfect image worlds, as well as seamless integration into the Opel on-line world.
These features make the Visualiser and Augmented Reality an fixed part of the customer journey around the Opel Exclusive brand. They set new standards in optimising the value chain and impressively demonstrate the new possibilities offered by data-based product visualisation. Numerous awards in categories such as “General Marketing Website/Micro-site” or “Visual Appeal – Aesthetics for Websites” underline this claim.